INTRODUCING

STOP WORKING FOR FREE!

A 6-week group coaching program for you to confidently
implement service fees into your travel business.

This step-by-step approach will help you build the confidence you need to effectively charge service fees by adopting a fee-based mindset, attracting your ideal clients and setting up your business for success.

BEFORE I TELL YOU ABOUT THIS PROGRAM,
LET’S MAKE SURE YOU’RE A GOOD FIT.

You are right for Stop Working For Free! if you are tired of putting in hours of work for clients who don’t value your services or end up not booking with you. You know your value and have goals to build an exceptional travel business, but need help in communicating that to the world.  

Stop Working For Free! is right for you if you want to build a travel business that gives you financial freedom while taking back your weekends because you will WORK LESS TO ACHIEVE MORE by attracting your ideal clients, having efficient systems in place and knowing how to effectively sell your services. 

IF YOU ARE….

  • A travel professional with a solid business and steady clientele, but you are feeling a bit stressed or scattered. You have clarity on what you want for your business and are confident in your knowledge of the travel industry, but can never seem to come up for air.

  • A new travel advisor who has the drive to grow your business, but you're just not attracting the right clients. You're spending hours doing research on destinations you are unfamiliar with and having trouble connecting with your clients and understanding their needs.

  • A travel expert who has clarity on what you want for your travel business, clear goals for the future and are confident in your knowledge of the travel industry, but you would like to see more profits. You know your worth as a Travel Advisor, now you need to be compensated for it.

You’re in the right place!

Stop Working For Free! will give you the tools, inspiration and support you need to implement service fees into your travel business, which will attract your ideal clients, free up your time through efficient systems and add more zeros to your bank account.

You only need TWO CLIENTS to pay your fees to make back your investment in this program!

BY THE END OF THIS PROGRAM, YOU WILL HAVE…

ADOPTED A FEE-BASED MINDSET
through understanding how fees can improve your business and clearly defining your value as a travel advisor.

SET UP YOUR BUSINESS TO CHARGE SERVICE FEES
with clarity on investments, expectations, best practices and risks involved.

DEFINED YOUR TARGET AUDIENCE
that is the best fit for your business and will be a joy to work with each day.

GAINED THE CONFIDENCE TO CHARGE SERVICE FEES
through effective communication with your clients and a clear on-boarding process.

DETERMINED YOUR VARIOUS SERVICE FEES
to implement in your business and set pricing that feels right for you.

THE SKILLS TO SELL YOUR SERVICES TO YOUR CLIENTS
even if they are hesitant to want to pay you a service fee.

Plain and Simple: Stop Working For Free! Will Change Your Business and It’s Officially OPEN for Enrollment

(BUT NOT FOR LONG…)

ENROLL IN STOP WORKING FOR FREE! TODAY!
THERE ARE 2 PAYMENT OPTIONS TO CHOOSE FROM.

6-WEEKS OF GROUP COACHING

3 MONTHLY PAYMENTS OF

$257

A ONE-TIME PAYMENT OF

$697

Registration ends Wednesday, August 21st at 6:00 pm Eastern

STOP WORKING FOR FREE! BEGINS ON AUGUST 22ND!

Remember…you only need TWO CLIENTS to pay your fees to make back your investment in this program!

WHAT’S INSIDE STOP WORKING FOR FREE!

In this course, you will get all the tools to begin charging services fees for your travel business in only 6 weeks, so you you can STOP WORKING FOR FREE, attract your ideal clients who value your expertise and increase your revenue!

  • Welcome to Stop Working For Free!

    In this first week together, we will get to know each other and set the groundwork for the program. 

    We will discuss why service fees are important for travel advisors and the stigma around them. Without an industry standard, there is no guidance on how or why you need to be charging fees for your services. This can create doubt around your value and block you from becoming your ideal version of a travel advisor.

    Week 1 Highlights:

    • Introduce yourself to the members of the program.

    • A look at the flow of the program and what we will be covering over the 6 weeks we are together.

    • Understand why charging fees is important for your business and the travel industry as a whole.

    • Learn the benefits of charging fees and how they can transform your business.

    • Make sense of money blocks and how they are preventing you from charging fees.

  • Here’s why it pays to learn from someone who’s gone before you - I know exactly the apprehension you are feeling when you decide you want to charge service fees.

    During this week, we’re going to understand how a fee-based mindset can improve your business and give you the confidence to adopt it for yourself.

    We’ll set you up for success by laying the groundwork to implement service fees and attract your ideal customers who value your services.

    Week 2 Highlights:

    • Get clarity on your value as a Travel Advisor and why charging fees is important for the industry.

    • Pinpoint where improvements can be made in your business to increase efficiency, motivation and add income.

    • Understand what a Fee-Based Mindset entails and receive tools to help you adopt one.

    • Gain the confidence to charge service fees by knowing what’s holding you back and giving you the tools to build confidence daily.

    • Define your target audience and understand why having a niche is important.

  • Once you have adopted a fee-based mindset, it’s time to determine what your fees will be.

    There are a variety of fees you should be charging in your travel business, as well as different pricing models you can implement. This week we will look at each fee type and the benefits of each

    You will finish the week with a solid fee structure to begin implementing immediately!

    Week 3 Highlights:

    • Learn about the various types of fees you should be charging for your travel business.

    • The pros & cons of each type of service fee and which you should implement.

    • Understand the different pricing models and which works best for your business.

    • Utilize time tracking tools to determine your exact pricing.

    • Outline the details of your fee structures and exactly what is included in each.

  • Now that you know what your service fees will be, you need to have effective systems in place to help you deliver on what you’re promising to your clients. Without this important step, you will be left feeling scattered and overwhelmed by what you need to accomplish. In this module, we will review important operational investments, how to make financial projections and discuss best practices when charging service fees.

    Week 4 Highlights:

    • Get clear on what operational investments you need to improve the efficiency of your business and increase your level of professionalism.

    • Develop a realistic financial plan to reach your business goals.

    • Understand best practices when charging services fees and the risks associated with it.

  • You have defined your target audience, determined what your service fees will be and have the systems in place to collect them. Now it’s time to start charging those fees! In this module, we discuss how to effectively charge fees to your clients, best practices for onboarding new clients, develop client agreements and how to get those hesitant clients to say YES!

    Week 5 Highlights:

    • Effectively communicate your value to your clients so they understand why you charge service fees.

    • Understand the importance of a client onboarding process and provide a communication sequence

    • Get the tools to create important client agreements

    • Simple strategies to turn hesitant clients into loyal customers

  • In our last week together, we will review everything that was covered in the program, create an implementation plan and go over any questions LIVE!

LET’S TALK BONUSES!

These valuable course bonuses will provide you with the details to easily implement service fees into your business.

  • Exclusive Access to a Dedicated Course Community
    ($597 value)

    This is where the magic happens. You will receive all the support you need to successfully start charging service fees for your business from myself and other travel advisors.

    This private community is only for participants in Stop Working For Free! group coaching and everyone will be on the same journey as you are.

    With myself and your peers in your corner, you will never be alone as you navigate this course. The community will remain open for 6 weeks after completion of the course to give you that continued support you need.

    What You’ll Get:

    • 12 total weeks of access to make sure you have continued support for 6 weeks after the course is complete

    • Accountability from your peers to keep you on track and provide feedback on your progress

    • Overcome isolation and constantly gain motivation to keep moving forward in the process by connecting with other travel advisors who “get” what you’re going through

  • Client Agreement & Waiver Templates
    ($127 value)

    You don’t want to recreate the wheel for each new client, right? Having templates for important agreements and waivers in place will save your LOADS of time and add a flare of professionalism to your correspondence.

    I’ve put together templates of the most important agreements and waivers you want to have in place when onboarding your clients.

    Included are:

    • Vacation Planning Agreement with Terms & Conditions

    • Insurance Waiver

    • Health & Safety Waiver

    • Passport Information Form

    Just personalize these templates with your information and not only will you have professional documents to send to your clients, but you will streamline your processes!

  • Client Email Templates ($187 value)

    How often do you find yourself writing the same emails over and over? Wouldn’t it be amazing to have email copy right at your fingertips to simply copy and paste when you’re communicating with your clients?

    Now you will! I’ve created 6 templates of the most frequently used emails you send to your clients.

    Included are:

    • Prospective Client Email

    • Booking/Confirmation Email

    • Check-In Email

    • Ready to Go Email

    • Welcome Home Email

    • Testimonial Follow Up

    All you have to do is fill in the specifics of your client’s vacation and you are good to go. Think of all the time you will be saving!

    This bonus is only available until July 12th at 4pm!

INSIDE STOP WORKING FOR FREE! ALONE, YOU WILL GET…

  • 6 Live Training Sessions
    taking you step-by-step through the implementation process of successfully charging service fees into your travel business and giving you the confidence to effectively sell your services to your clients.

  • Clarity to Attract Your Perfect Clients
    who value the services you provide and want to pay you for it!

  • Over 14 Worksheets and Guides
    providing you with the resources you need to make this implementation a seamless process because all your bases will be covered.

  • A Fee Schedule Framework
    to help you determine your fees along with the services you will provide so you can effectively market your packages. 

THAT’S OVER $1,997 IN VALUE

When you add in all the bonuses that simplify the process of implementing service fees into your business…

That’s a real world value of $2,908!

BUT YOU CAN ENROLL IN
STOP WORKING FOR FREE!
TODAY FOR JUST…

3 MONTHLY PAYMENTS OF

$257

A ONE-TIME PAYMENT OF

$697

Registration ends Wednesday, August 21st at 6:00 pm Eastern

PLUS YOU’LL BE BACKED BY A RISK-FREE 14-DAY GUARANTEE…

If you are anything like me, you are hesitant to spend money on one more thing for your business because you already invest so much. 

I get you!

However this is one investment that will pay for itself right away. You will be ready to start charging service fees right away once you finish this course and make that money back immediately!

If you’re still hesitant, know that you can confidently invest because there is a money-back guarantee to set aside any of those enrollment jitters. 

By the end of 14 days, you will have taken part in the first two weeks of the Stop Working For Free! group coaching program.

Meaning you will have access to 2 live trainings and the recordings, slide decks of both presentations, 5 worksheets, 1 resource guide and a community of travel advisors along with the opportunity to define your target audience and have adopted a fee-based mindset.

If you don’t feel totally confident and motivated to implement service fees into your business, by 4 pm ET on September 5, 2024, simply reach out, show us you’ve put in the work, and we’ll refund your investment. Full details here >>>

FAQS
ANSWERS TO ALL OF YOUR BURNING QUESTIONS…

  • Hi! I'm Sarah McGovern, MBA, CTA—a dedicated Travel Advisor, successful business owner, and proud mom based in Connecticut. My journey in the travel industry has been fueled by a passion for creating meaningful connections through travel and a drive to help other families experience the world in unforgettable ways.

    When I'm not exploring new destinations or spending quality time with my family, I'm committed to empowering fellow travel advisors to elevate their businesses. Over the years, I have developed and honed systems and tools that have not only grown my business but also transformed the way I work with clients.

    I understand the struggles many travel advisors face—feeling undervalued, overworked, and unsure about how to incorporate service fees without losing clients. I was once in the same position, but by implementing service fees, I increased my revenue by 30% in the first year and now work exclusively with clients who truly value my expertise.

    My mission is to equip other travel advisors with simple, effective strategies to grow their businesses, confidently charge for their services, and strengthen the travel industry as a whole. Having successfully integrated service fees into my business, which now makes up over a third of my income, I am passionate about sharing my knowledge and helping others achieve similar success.

  • YES! If I can do it, you can do it. I had all of the same apprehensions you have and now ⅓ of my income comes directly from service fees. I no longer work with anyone who doesn't value the services I provide and won’t pay my fees. You shouldn’t either.

  • Nope. Stop Working For Free! will provide you with everything you need to start charging fees with everything you already have in place.

    Sure, I will give you suggestions for free or low-cost products that will help to streamline your business, but they are not necessary.

  • Absolutely not! You provide a valuable service and deserve to be compensated for it. You would still expect to pay your accountant if they were new to the industry, right?

  • The amount of time you put into the course is completely up to you. To get the most out of the course, you should plan on attending the live weekly calls, stay active in the community, and commit to a few additional hours each week to do the work in each lesson and implement new processes into your business.

  • The wonderful thing about group coaching programs is that everyone is experiencing every step of the program at the same time, from start to finish. Because of this we build a strong community and you have additional peer-to-peer support along the way.

    Each training will be delivered LIVE with time for questions at the end to work through any issues in real-time.

    Having taken part in both self-study and group coaching programs myself, I have experienced significantly better outcomes in a group setting!

  • The program will begin on Thursday, August 22nd.

    Live training sessions will be held each Thursday at 1:00 pm ET. Recordings will be uploaded to the portal on the same day for those who can't attend live.

    The schedule is as follows:

    • Week 1 - Thursday, August 22nd at 1:00 pm ET

    • Week 2 - Thursday, August 29th at 1:00 pm ET

    • Week 3 - Thursday, September 5th at 1:00 pm ET

    • Week 4 - Thursday, September 12th at 1:00 pm ET

    • Week 5 - Thursday, September 19th at 1:00 pm ET

    • Week 6 - Thursday, September 26th at 1:00 pm ET

    Access to the course portal and Facebook community will be available shortly after you register and all other bonuses will be available during Week 4 when we begin the Setting Up Your Business module.

READY TO MAKE YOUR TRAVEL BUSINESS MORE PROFITABLE THIS YEAR?

6-WEEKS OF GROUP COACHING

3 MONTHLY PAYMENTS OF

$257

A ONE-TIME PAYMENT OF

$697

Registration ends Wednesday, August 21st at 6:00 pm Eastern

If you’re thinking, “this sounds amazing but I’m still not 100% sure” keep reading…

You should give Stop Working For Free! a 14-day risk-free try
if you’re motivated by any of the following:

YOU WANT MORE FINANCIAL FREEDOM

You LOVE being a travel advisor, but you’re not able to make it your full-time career because the commissions you are paid are just not enough. You put in hours of work just to be paid a small percentage of the vacation you booked.

Charging service fees will absolutely give you that additional income you need to completely focus on travel planning!

YOU WANT TO WORK WITH CLIENTS WHO ACTUALLY VALUE WHAT YOU DO

We all know those clients who are shopping around for the best deals and waste hours of your time researching possible vacations just to go book it on their own.

When you charge fees, you will be working with clients who understand the unique service you provide and are willing to pay for it!

YOU LACK THE CONFIDENCE TO CHARGE SERVICE FEES AND ARE OVERWHELMED BY THE PROCESS

You want to charge fees, but are scared of having your clients reject you and go to a “fee-free agent”. Or maybe you lack the confidence to communicate your value and effectively sell your services. I totally get that, but you deserve to be compensated for your time and expertise!

THIS IS YOUR CHANCE TO STOP WORKING FOR FREE!

So what’s it gonna be?

Are you ready to invest in yourself and your business so you can confidently make more money?

If the answer is a solid ‘HECK, YES’ get yourself into Stop Working For Free! and let’s get started!

A NOTE FROM SARAH…

Hey there fellow Travel Advisor!

I know you may be feeling a bit hesitant about making another investment in your business or maybe you think you don’t have the time to devote to this course on top of all of your other commitments. I feel you…as a wife, mom and business owner, I often feel like I’m stretched to my limits. It seems like there is never enough time in the day or money in the bank to accomplish all the things you want to do, but let me tell you…there can and will be if you start working with people who recognize the immense value your services provide.

Stop Working For Free! will take you through the exact process I went through to successfully start charging service fees for my business. I once lacked the confidence to charge fees for my services because I was unsure how or what to charge and how to properly communicate all the value I provide for my clients. I did the hard work to effectively establish fees in my travel business and now I want to give you the framework on how to start charging fees for your services in just a fraction of the time.

Look at it this way….you only need TWO CLIENTS to pay your fees to make back your investment in this course. Then say hello to a solid business endeavor and more money in your bank account this year!

So let’s do this! I know you’re ready to stop working for free just like I was. Let’s make services fees the norm in the travel industry and bring more credibility to our profession.
I’ve got your back and I know you can do it!

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